Currently there are many articles and adverts that are focusing on how ‘tailoring’ is the key to engaging with Millennials.  Whether that tailoring is about the ‘work experience’, the credit card package or technology.  Very little is said in similar arenas about why the tailoring for Millennials is any different from tailoring for Gen X or Gen Y.

I’ll put my hand up – I am just a Gen X being born 4 months too late to be a Baby Boomer, I have worked (and socialized) with all the different ‘Generations’ and look forward to working and socializing with a few more.  Gen Y and Millennials don’t really seem all that different to me in terms of wants, maybe I was just a bit more patient and willing to try the traditional routes than others.  But I too wanted the things that were important to me even if they might not be important to anyone else.  I do know that I am not good at publicly sharing and may be that is a difference, but maybe not when I look at the way my own peers use LinkedIn or Facebook.  Perhaps it is that they are not a generation that needs to keep up with the ‘Jones’ – maybe the Kardashians’ but from my observations they seem to be less interested in doing something bigger or better, but more into sharing that experience.  Competitiveness does play apart but from an outsiders point of view that competitiveness is not the same and is somehow adding to the sum of the shared experience and the shared knowledge.  That can only be a good thing.